Organizations draw specific and directive plans that are aligned to Essay

Organizations draw specific and directive plans that are aligned to specific and strategic objectives and goals - Essay fontAn overall organizational analysis ordain yield substantial information that go away help in understanding the strategies and their effectiveness in deriving the desired results. Hence, an analysis and evaluation of these strategies at various levels will be conducted. These would include an industry analysis, analysis of competitors and competition, analysis of strategic capabilities including resources, skills abilities etc, an analysis of Starbucks market position and its products achievement rates. These analyses will be carried out on the basis of established tools and techniques. Industry perspective Despite its commodious success and rigorous growth, Starbucks is experiencing increased pressure from various external forces. Through PESTEL analysis, the impact of these external forces namely, political, economic, social, technological, environmental a nd legislative entities can be assessed. Competition perspective Competition always remains a chop-chop growing threat for any business. Hence, business owners need to be aware of the constitution of these threats in stray to remain sustainable in the market. Porters five force model helps in assessing the nature of competition. This model considers five forces namely, threat of substitutes, bargaining power of buyers, bargaining power of suppliers, threat of entry of wise competitors and degree of rivalry between existing competitors. An analysis based on this model will stop a comprehensive idea of the position of Starbucks and the direction and/or steps it ask to take in order to remain competitive. Capabilities perspective To sustain competitive position and grow, businesses require certain prerequisite attributes in their resources that are valuable, rare, inimitable and non-substitutable. These attributes together are referred to as the VRIN, and provide value-creating s trategies. An assessment of the resources and capabilities of Starbucks on this model will provide a clear picture of its strengths and weaknesses. Market perspective An organization that produces diversified products and services needs to be constantly assessed and evaluated for its products and services in comparison with the market. Such an analysis can be well-bred using the Boston Consulting Group (BCG) matrix in which businesses/product lines are categorized into four categories namely, head word mark, star, cash cow, and dog. This tool shows products performance in terms of market share and market growth thereby, it assists in managing specific business components in a manner that minimizes loss and maximizes profits. Recommendations and conclusions Based on the analysis, recommendations for products/services that should be offered by Starbucks and the markets they should target will be proposed. Probable References Porter, M.E. 1979. How Competitive Forces Shape Strategy. Harvard Business Review. Hill, C and Jones, G. 2009. strategical Management Theory An Integrated Approach. 9th ed. OH Cengage Learning. Kotler, P and Armstrong, G. 2003. Principles of Marketing. London Prentice Hall. Silver, D. 2009. The Social Network Business pattern 18 Strategies That Will Create Great Wealth. NJ John Wiley and Sons. Zhang, W-B. 2010. Economic Growth and Gender variability of Labour with Creativity, Knowledge Utilization, and Capital Accumulation. In Rodrigues, S.