How Does Internet Work Research Paper Example | Topics and Well Written Essays - 750 words

How Does Internet Work - Research Paper Example There are several benefits of being internet savvy for both business as well as individuals. In modern times, internet has heavily assisted individuals in gain information and education. Due to the advent of the internet it has become possible for individuals to gain distance learning. This means that internet allows individuals to study and obtain knowledge from where ever they are at any point in time. One of the main features of internet is that it is available 24/7 and this has several benefits for both individuals as well as business (Taylor 200). From business point of view, remaining connected 24/7 means that business no longer need to follow a schedule of opening their organizations or outlets to serve their customers. Customers can be served at any point in time and this has helped businesses in gaining consumer confidence in their products and services. Similarly, individuals are even able to gain assistance from businesses regarding product issues and other problems at any point in time. On one end are the several benefits that are associated with internet and on the other end are the harmful and damaging results of being internet users. Internet users tend to share very important information that is personal in nature with various websites such as social networking websites. This information can come in handy for those who know how to use internet for their own benefit over the expanse of others. They use this information to break into bank accounts as well as mentally torture people in order to gain financial benefits. Another issue associated with sharing information over the internet is the issue of privacy (Deitel 65). Internet has even caused problems in individual’

Poetry Essay Tips

Poetry Essay TipsPoetry is one of the oldest literary forms that is still around. It is an approach of expressing thoughts, feelings and emotions through poems. Whether it's a poem on love or tragedy, poetry can be quite creative and thought provoking. Today, with the invention of the internet, people have lots of options to express themselves through writing poems on the internet.Writing a poem is one of the most easy and convenient ways to pass time. A poem can be very personal and offers an insight into the person that is writing the poem. The more personal the poem is, the more it will entice the reader to open up their minds and souls.When creating a poem, it is important to think about its purpose and content. The purpose of a poem is to express ideas and feelings and often its only purpose is to amuse the reader. It is the feeling of the reader that will make them continue reading the poem. The content of the poem will also depend on what emotions the reader has while reading the poem. It is always better to focus on the beauty of the words and avoid using excessively grammatical rules.To write a poem that will be the most effective, one needs to think about the intended audience when writing a poem. Is it just for entertainment? Or is it a poem that will have some deep meaning behind it? How will the poem be able to convey the emotion of the poem? What are the images and events in the poem?To write a poem that is able to do both, extensive research is needed. One must not only look for facts but also read about the poet and the situations and events in the poems that have occurred in their lives. By looking at the sources, it will be easy to understand what the poem is all about.Today's times are not just about materialistic things. People are also interested in learning more about how people live and relate to each other. They also want to know about the people and events in their life that influenced their way of thinking. An essay is the best way to introduce these important ideas and concepts. Through a poetry essay, the writer will be able to show their understanding about the subjects that they are writing about. A reader will also find the essay to be interesting because of the interesting topics that were discussed.In a poem essay, one will be able to teach the listener how to better understand the topic and the poem itself. An effective and informative essay can give the listener new ideas and information that can help them understand the topic of the poem and the writer's ideas.

The Do This, Get That Guide On Examples of Thesis Statements for Literary Research Papers

The Do This, Get That Guide On Examples of Thesis Statements for Literary Research Papers Examples of Thesis Statements for Literary Research Papers Ideas Perhaps you're not sure yet, either. For instance, you might have a thesis that's just, I really like puppies. Examples are provided in the program outline. What You Must Know About Examples of Thesis Statements for Literary Research Papers A reader will be searching for facts to support that assertion within the body of the research paper. Exactly like every very good speech or story, you want to get an introduction in regards to what your thesis outline is about and what aspects your research will be covering. Much like any very good thesis, you need to get as specific as possible. Understanding how to compose a research paper thesis is the main step. The Lost Secret of Examples of Thesis Statements for Literary Research Papers Now that you know the four primary elements of a great thesis statement, I would like to g ive you more thesis statement examples. Such a thesis statement will leave the reader wondering what sort of approach you mean to utilize so as to maintain your stance. In reality, powerful and informative thesis statement examples are clear in regards to the intended arguments from the start. The tone and language utilized for a thesis statement will be contingent on the sort of style which you've chosen for your discourse. The statement includes 1-2 sentences there is not any need to developer a distinct thesis statement outline. There are several good analytical thesis statement examples online you may access to provide you with a clearer picture, a crystal clear and arguable thesis statement is essential for your paper as the whole text needs to be directed towards its defense. Thesis outline may be a great example. Once the last draft is complete and you've made the vital payments, you're going to be able to download and read through your paper. After selecting an issue or point for additional elaboration, you will need to come up with a proposal referred to as thesis proposal. You might also see thesis proposal. Using Examples of Thesis Statements for Literary Research Papers Next, you are going to learn how to avoid most frequent mistakes connected with wri ting a thesis statement and get all other relevant details. Well, you don't need to fret about that when you receive a statement of the issue sample thesis from us. Listed here are examples of thesis statements in various racism topics. So, it's very important to provide the students an assortment of the examples of a thesis statement, so they can analyze them. It's not quite as easy as writing an essay about your summer vacation, your loved ones, or the previous party you've been to, since you don't need to do research to learn about your personal experience. Select the works of literature you wish to compare. Quite simply, the thesis has to be something that individuals could reasonably have differing opinions on. If your thesis is something which is normally agreed upon or accepted as fact then there's not any reason to attempt to persuade people. Get the Scoop on Examples of Thesis Statements for Literary Research Papers Before You're Too Late To be able to compose a p roductive statement, you must get a concept of the way to write one. In reality, utilizing a wide claim inadvertently contributes to the usage of sources which are also too wide. A title of the person paper needs to be typed in the header flush utilizing capital letters. Apparently, thesis statement examples at the website will turn into the very best evidence of how the business makes everything it guarantees. Examples of Thesis Statements for Literary Research Papers for Dummies Keep in mind, you have to enable the reader know your point of view and you need to demonstrate your objectiveness on the matter. One other important lesson you're likely to learn from good thesis statement definition and examples readily available online is the need to thoroughly assess the central supporting line to make certain it aligns with the intention of the paper and the prompt. One of the most important elements of writing any complicated academic paper like thesis statements is the capabi lity to convince your reader to adopt your viewpoint. Thesis statement format is as important, as it contents that's the reason why many students want to get information how to complete formatting to steer clear of the most frequent mistakes and supply the task with no flaws. Definitions of Examples of Thesis Statements for Literary Research Papers For instance, an informative essay is going to have a different thesis statement from an argumentative, persuasive or another type of essay. Scroll down the page in order to see extra essay samples which can help you in producing your very own literary essay. You can also see essay examples. Irrespective of whether you will need thesis statement examples for a persuasive essay or any sort of writing assistance, you're in the proper place. If you're writing a research paper, you shouldn't concentrate on over three variables, you ought to keep your thesis statement highly precise and always provide data for each claim you earn. Bel ow there's a variety of examples of weak and strong thesis statements, so the students may truly feel the difference between them. A thesis is the consequence of an extended thinking approach. Daily students have to face plenty of tasks and they just don't have sufficient energy or time to finish a correct thesis statement or any other written assignment.

Details of Argumentative Research Paper Topics about Sports

Details of Argumentative Research Paper Topics about Sports The Importance of Argumentative Research Paper Topics about Sports When it has to do with writing an argumentative essay, the most crucial matter to do is to select a topic and an argument you can really get behind. The broadest idea is situated on top, and as you keep on writing, you become more concentrated on the principal point, eventually coming to specific evidence to back up your claim. For an argumentative essay it's a good idea to set up three claims which provides a strong reason behind your stance on the topic matter. As soon as you choose a title, you have to be aware of about the varieties of argumentative claims that you will add in your essay when addressing the public. Vital Pieces of Argumentative Research Paper Topics about Sports At times you might require some expert help with argumentative essay topics. For a great argumentative essay, you're going to concentrate on argumentative topics that are debatable, current, manageable, and most of all researchable. Researching the topic will enable you to find out more about what fascinates you, and should you pick something you truly like, writing the essay will be more enjoyable. Argumentative essay topics are so important since they are debatableand it's important to at all times be critically contemplating the world around us. Odds are, all you have to do is relax and locate a topic you're passionate about and, needless to say, one that's debatable. This is a somewhat broad category, so there are a great deal of topics to select from and even more that you could create all on your own. The ideal method is to select an interesting and compelling research topic. For some, this could be quite difficult, on account of the simple fact they don't play sport. At this time you must jettison your desire or affliction to some sports elements because the big point is to make sure that you pick the sports topic that it is possible to handle adequately. The variety of activities that may be regarded as as a member of sport are wide and varied. The business related to sports ought to be under the realms of the government of the nation. How to Get Started with Argumentative Research Paper Topics about Sports? Our argumentative essay topic ideas are supposed to save your time when you should choose what things to write about. If you select the incorrect subject, you might get stuck with your writing and have a tough time moving forward. Quite frequently, the very best topic is one which you truly care about, but you also will need to get well prepared to research it. That which we're searching for in an argumentative essay topic is something that may expand people's minds and enable them to take a look at a topic in a new light. The Do's and Don'ts of Argumentative Research Paper Topics about Sports Let's have a peek at some wonderful topics that you're able to use today! Facts, in the long run, will alwa ys win out against how folks are feeling at a specific moment. Pay close attention to all things electronic, and you will be certain to find something debatable of what you see. When you're picking your topic, remember that it's much simpler to write about something which you currently have interest ineven in case you don't know a good deal about it. Key Pieces of Argumentative Research Paper Topics about Sports There's no limit to what you are able to write about sport, and there are several perspectives that you might be requested to employ. There are several kinds of text structures, so you must choose which one is going to be absolutely the most suitable, thinking about the sort of research you're conducting. Sports research paper topics cover a wide selection of fields. This is an excellent practice for your communication and research abilities. The Do's and Don'ts of Argumentative Research Paper Topics about Sports Argumentative essays are a few of the best that you ca n write as a student. You have to remember that sports argumentative essay topics should be critiqued. Don't hesitate to browse for different topics linked to sports to prepare great informative speeches or write distinctive and persuasive essays. Education scholars are continuously evolving the way that they think about how we learn and what's taught. Relevant Topics that are related to your society will engage the reader in the very best possible way. Advertising and the media are now nearly inseparable from society for a whole. Argue the effect of newspaper in politics. This portion of a research paper is quite indicative of your progress for a student. Perhaps there's a specific health issue that interests you and that drew you to go into the professionfor that you are studying. It may be intriguing to talk about the value of sports in student's life and deal with a few of the problems that college students face in college. Students lead busy lives and frequently forg et about a coming deadline. Most Noticeable Argumentative Research Paper Topics about Sports Sports is an essential component of normal life. Recreational sports ought to be made must in offices to relieve extra stress. Sports in the modern society function as a vehicle for the alleviation of several cultural and societal troubles. What You Should Do About Argumentative Research Paper Topics about Sports Beginning in the Next Seven Minutes Moreover, in-text citations will present your awareness of the various papers formats. Since you may see, there's a plethora of different argumentative paper titles you'll be able to utilize. No matter the situation, we supply a collection of writing help with all your sports essay assignments. The Argument About Argumentative Research Paper Topics about Sports One of the greatest strategies to make writing a research paper easier is to opt for a topic which you are passionate about. Since you can see there are a great deal of topics t hat may be related to sports research papers, and that means you can select the direction and make your own paper on a narrowed topic. By way of example, in college, you might be requested to compose a paper from the opposing viewpoint. Writing a college argumentative research paper isn't as simple as it might seem at first. If you would like to tackle some more elaborate issues which don't discuss advantages of sports but instead concentrate on debated topics instead, think about using one of the subsequent sports topics to write about modern-day troubles. The social issues associated with sports ought to be the obligation of the sports management and not players. The use of coaching in sports. Go over the evolution of sports for the disabled in your nation. As soon as you're prepared to produce a thesis, take a look at these Argumentative Thesis Statement Examples. If you've got such problem, then you might want to go for topics that will permit you to compose essays with shorter sentences. You may continue to keep your argumentative essays for your upcoming job portfolio in case they're highly graded. An argumentative essay requires you to choose a topic and have a position on it.

Patch 1,2 and 3 Essay Example | Topics and Well Written Essays - 2250 words

Patch 1,2 and 3 - Essay Example People are, in most cases,compelled to learn more than one language at a time, the existing knowledge of a native language affects both the pace, and level that one learns a new language. Young learners always think in their native language and relay the information in the new language. This breaks a number of semantic rules governing the use of the new language and if not corrected in time, its effect may last to affect how he or she uses the new language. Additionally, the teacher of the new language and his native language influences the manner in which their students learn the new language. In the Western world, students of new language always seek the services of a native speaker of the new language or travel to a country of the new language to learn. In the developing world, students learn second hand languages taught by fellow natives. The teachers therefore break a number of rules and pass the broken languages to their students. This explains why the English spoken in a numbe r of African countries is either pronounced differently or infused will local pidgins. The student in the case study suffers from the influence of mother tongue too. From the way he writes, it is clear that he is not an English native speaker. French sounds like English in a number of ways, some of the French words sound and mean the same to other English words. However, the greatest difference between English and French is the French attach gender to most of its words and sentences. From the write up, it is evident that the writer is trying to keep up with the English language requirements but because he keeps thinking in French, he finds himself attaching a gender to some of the English words. A remedy to this is constant practice and the ability to detach from the use of a native language while learning a different language. It is never possible to abolish the use of the first language especially when learning another but learners need concentrate on the new language and use the semantic rules of the new language. This way, they minimize the number of grammatical mistakes they make on the new language. This also makes the learning a lot faster. Another key factor that affects a learner’s ability to learn and use a new language is age. This factor is debatable but most scholars concur that young learners usually master the rules of a new language faster than older learners do. In young age, people are not preoccupied with other businesses, as is the case in old age. Children will therefore concentrate more on the new language and master it faster. Additionally, this has also contributed to the fact that children interact more with their peers than adults do. It is in these interactions that they learn from their colleagues the new language and the rules that govern the usage of the new language. Despite the faster speed of learning a language at a younger age, it is also evident that young learners have a tendency of forgetting a language that they do not use faster. There is no remedy to this apart from continuous practice and the usage of the multiple languages one learned. The writer in this case is an adult learner. His age is best determined based on the issues he addresses in his article. Some of the themes he struggles to raise are those that children cannot possibly comprehend. Writing is different from speaking.

Public Relation Tactics in the Hotel Industry

Public Relation Tactics in the Hotel Industry Introduction The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. According to an American educator and writer Peter F. Drucker. The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. According to Al Ries Strategy and timing are Himalayas of marketing. Everything else is Catskills Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal The tourism consumer is the critical judge of successful marketing and public relations activities. In todays increasingly competitive marketing environment there has been a shift from traditional marketing techniques towards more aggressive and varied approaches to marketing and communication. The change from transactional to relationship management in marketing over the past fifty years has been marked by improvements in consumer satisfaction and client recommendation of repeat purchase of products and services. Brands today are often built with effective PR campaigns and then maintained through a blend of marketing and PR tactics. The impact of the Internet is having profound impact upon PR and Marketing practices enabling PR practitioners to conduct two way communications in order to maintain and enhance customer relationships. MARKETING The Oberoi Group Oberoi Hotels Resorts is famous the world over with providing the right blend of service and luxury. Internationally acclaimed for all-round excellence and unparalleled levels of service, Oberoi hotels and resorts have received innumerable awards and accolades. The Oberoi Vanyavilas, Ranthambore has been ranked the worlds best hotel by Travel and Leisure Readers Poll for 2010, The Oberoi Amarvilas, Agra has been ranked the fifth best in the world, The Oberoi Rajvilas, Jaipur is ranked the thirteenth best and The Oberoi Udaivilas, Udaipur has been ranked the fifteenth best hotel in the world. . Trident hotels are five-star hotels that have established a reputation for excellence and are acknowledged for offering quality and value. At present there are nine Trident hotels in India. These are located in Mumbai at Bandra Kurla and Nariman Point, Gurgaon (Delhi National Capital Region), Chennai, Bhubaneshwar, Cochin, Agra, Jaipur and Udaipur. The Oberoi Group also operates a Trident hotel in the Saudi Arabian city of Jeddah. The Groups commitment to excellence, attention to detail and personalized service has ensured a loyal list of guests and accolades in the worldwide hospitality industry. THE OBEROI The Oberoi, Mumbai (Location) Located in the citys prime business and shopping district of Nariman Point, The Oberoi, Mumbai has been completely redesigned to be the ultimate destination for contemporary style and luxury in the city. Overlooking the Arabian Sea, the hotel is full of space and serenity. Luxuriously appointed guestrooms have been meticulously planned with a host of innovative features using the latest technology. The Oberoi, Mumbai is located on Marine Drive, the famed boulevard along the coast in South Mumbai. An hours drive from the airport and only minutes away from the business, financial and entertainment districts, the hotel is also well located to visit the citys tourist attractions. The hotel offers a rich variety of dining experiences ranging from an all day dining restaurant serving global cuisine, to an Italian Restaurant and a signature Indian restaurant under the direction of a Michelin starred chef. An ideal location for business meetings and conferences in Mumbai, venues range from private meeting rooms at the 24-hours Business Centre to the conference rooms on the top floor of the hotel offering sweeping views of the Arabian Sea. The Oberoi, Mumbai is the ideal hotel for discerning business and leisure travelers. Porters fives forces model is an excellent model to use to analyse a particular environment of an industry . So for example . if we were entering the hotel industry, we would use porters model to help us find out about: Marketing Strategy of Oberoi Hotels Marketing strategy is a method of focusing an organizations energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firms marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena, corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a companys revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a co mpanys overarching mission statement. The Oberoi Group, founded in 1934, operates 28 hotels and three cruisers in five countries under the luxury Oberoi and five-star Trident brands. The Group is also engaged in flight catering, airport restaurants, travel and tour services, car rentals, project management and corporate air charters. Oberoi Hotels Resorts is synonymous the world over with providing the right blend of service, luxury and quiet efficiency. Internationally acclaimed for all-round excellence and unparalleled levels of service, Oberoi hotels and resorts have received innumerable awards and accolades. The Oberoi group has tradition of pioneering in the hospitality industry, striving for unsurpassed excellence in high-potential locations all the way from the Middle East to Asia-Pacific. The basic strategies of the Oberoi hotels are: They provide reservation facilities through toll free numbers and online registrations Oberoi hotels and Resorts has partnered with Indias certified airlines to make consumers satisfied. They promote their service through mileage point which provides customers and travelers some offers depending on their points. Providing special offers such as Himalayan Adventure, exotic honeymoon, exotic vacations, Business travel plus etc. Creating and developing customer loyalty Customer service is important for small businesses of any industry, and developing customer loyalty can increase overall engagement and satisfaction with a company. The concept of Marketing emerged in the mid 1950s when the scope shifted from a make-and-sell-attitude to a more customer focused sense-and-respond attitude. In other words the businesses started to find products for their customers rather than finding customers for their products2. Direct marketing, Customer Relationship Management (CRM) and other relationship marketing concepts have been a topic of discussion for practitioners and academics for the later part of the 20th century and is widely claimed to be the future of marketing. Some academics have stated that the concept of relationship marketing is the biggest change in 50 years of marketing and is bringing marketing back to the preindustrial era when the producers and consumers dealt directly with each other3. Relationship marketing is an umbrella term with many subfields and is in general more connected with high-level strategic thinking. CRM has in contrast a stronger connection to marketing strategies over the customer lifetime and understanding the customers needs, attitudes, life stage, profitability and lifetime value. Oberoi Hotels and Resorts, Virgin Atlantic, and Enterprise Rent-A-Car ranked number one in hotel, airline, and rental car industry customer satisfaction, respectively in 2009. In 2009 Oberoi Hotels and Resorts, an Indian brand associated with ultra luxury hotels, earned the highest customer satisfaction score among all hotels (93.7). Midscale without food and beverage (+0.5 to 84.0) improved more than any other segment in 2009. The customer wants value for money and is generally getting discerning. Modern day research being conducted reveals that customer loyalty is taking a back seat. It is now about being innovative, and it is about fulfilling a need not saying, Youre my customer for the last 20 years, and therefore you should be my customer over the next 20. The Oberoi is an organisation that is training oriented, and which has built its brand over the last 30 years. The Oberoi has also exported its brand to some extent internationally. 2Kotler et al., 2009 3Sheth Parvatiyar, 2000 The system therefore that is being put into place is Learn, Perform, Deliver, Reward. A lot of structures are being put into place which are transparent and they created an entire communication drive in order to let people understand how these transparent structures would help them on an ongoing basis. Their vision is to develop their company to achieve world-class standards consistently. The company strategy is based on five important criteria. Job functions have been made more meaningful with new designations and responsibility levels. Rewards will no longer be based on a ten-year system but on performance. With increased responsibility will come greater authority. For greater efforts and increased productivity our people will be rewarded, and Finally, their people shall have more career opportunities in our rapidly growing organisation. They do both internal external customer surveys. When these come in, they have small teams that work towards improvement. Their focus is on Strong People, Product and Processes. Communication has played a tremendous role in getting people to believe them. Oberoi Hotel is synonymous the world over for providing the right blend of service, luxury and quiet efficiency. Internationally recognized for all-round excellence and unparalleled levels of service, Oberoi Hotel has received innumerable awards and accolades. A distinctive feature of The Groups hotel is their highly motivated and well trained staff that provides the kind of attentive, personalized and warm service that is rare today. The hotel provides best facilities like: Combining the finest of all that is contemporary and the best in latest technology with the timeless traditions of Oberoi Hotels Resorts, The Oberoi, Mumbai is the leading choice of business and leisure travelers. The meetings and conference facilities at The Oberoi, Mumbai are designed to accommodate exclusive and intimate business meetings and social gatherings. The well appointed Business Centre features nine meeting rooms that accommodate up to 20 guests. Network and relationship marketing Relationship Marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions. As a practice, Relationship Marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages. With the growth of the internet and mobile platforms, Relationship Marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with a customer that goes beyond simple demographic and customer service data. Relationship Marketing extends to include Inbound Marketing efforts, PR, Social Media and Application Development. Just like customer relationship management, (CRM), Relationship Marketing is a broadly recognized, widely-implemented strategy for managing and nurturing a companys interactions with clients and sales prospects. It also involves using technology to organize, synchronize business processes, (principally sales and marketing activities), and most importantly, automate those marketing and communication activities on concrete marketing sequences that could run in autopilot, (also known as marketing sequences). The overall goals are to find, attract and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Once simply a label for a category of software tools, today, it generally denotes a company-wide business strategy embracing all client-facing departments and even beyond. When an implementation is effective, people, processes, and technology work in synergy to increase profitabil ity, and reduce operational costs. Relationship marketing also stresses what it calls internal marketing. This refers to using a marketing orientation within the organization itself. It is claimed that many of the relationship marketing attributes like collaboration, loyalty and trust determine what internal customers say and do. According to this theory, every employee, team, or department in the company is simultaneously a supplier and a customer of services and products. Brand identity and strategy Developing a brand strategy can be one of the most difficult steps in the marketing plan process. Its often the element that causes most businesses the biggest challenge, but its a vital step in creating the company identity. A strong brand is invaluable as the battle for customers intensifies day by day. Its important to spend time investing in researching, defining, and building your brand. A brand is the source of a promise to the consumers. Its a foundational piece in the marketing communication. Defining a Brand This is the first step in the process of developing brand strategy. By defining what the brand is one can create the foundation for all other components to build on. The brand definition will serve as measuring stick in evaluating any and all marketing materials and strategies. Determining The Brands Objectives Critical to effective brand management is the clear definition of the brands audience and the objectives that the brand needs to achieve. The objectives have to be defined and a plan has to be put into place that would help to succeed in meeting them. Focusing on Target Audience The power of brand relies on the ability to focus. That is why defining target market will help to strengthen the brands effectiveness. Discovering and Crushing Brand Barriers When creating the brand strategy for a product or service it is important to perform a careful analysis to determine principal barriers. These barriers are also known as market conditions that can keep the product or service from achieving success. Brand Packaging and Identity Branding is someones identity in the marketplace and the Oberoi brand says what it should. The company image is all about the appearance of the packaging. Successfully out-branding ones competitors is a continuous battle for the hearts and minds of the customers. The proposition the brand strategy makes must be very compelling, attractive and unique among competitive offerings. The proposition must also be consistently reinforced throughout all phases of an organization, from senior executives to customer service, research and development, business development and even any business partners. The brand statement, often called the brand promise or proposition, is a derivative of branding research. It states the benefit of buying and using the companys products or services. For Oberoi industry the brand statement is Our commitment is that every guest leaves satisfied. Oberoi Hotels which is an Indian brand associated with ultra luxury hotels. Founded in 1934, Oberoi manages 30 hotels and 5 luxury cruises under the Oberoi and Trident brands. All the hotels owned by the company across the many segments in India operate under the Oberoi brand name. The usual trend in the international hospitality industry is to have distinct brands for each segment that a hotel group operates in. This strategy ensures that the brand equity is not diluted when the brand enters the business segment or economy hotels segment. But the Oberoi brand has not treaded this path till now. The Oberoi Group has removed the Oberoi brand names from six of its hotels which are not luxury hotels. Simultaneously, it has brought all the luxury palace-hotels previously called villas under the Oberoi brand to convey the brand spirit and strengthen the brand equity. This strategy ensures that Oberoi preserve their brand equity and also facilitates the expansion to other segments by endorsing the sub-brands with their parent brand names. With the Indian travel and tourism industry expected to grow at an annual rate of 8.8% to US$90.4 billion in 2015, these brand maneuvers become very important to ensure the famous Indian hospitality brands are up to the global challenges. Viral and guerilla marketing Guerilla Marketing: Unconventional marketing intended to get maximum results from minimal resources. Viral marketing: Marketing phenomenon that facilitates and encourages people to pass along a marketing message. The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to engage the consumer and create a memorable brand experience Guerrilla marketers use all of their contacts, both professional and personal, and examine their company and its products, looking for sources of publicity. Many forms of publicity can be very inexpensive, or even free. Levinson says that when implementing guerrilla marketing tactics, small size is actually an advantage. In The Guerrilla Marketing Handbook, he states: In order to sell a product or a service, a company must establish a relationship with the customer. It must build trust and support. It must understand the customers needs, and it must provide a product that delivers the promised benefits. The Oberoi group has actually implemented this strategy in providing their services and maintaining good relationship with their customers. Strategic Customer Relations For larger-scale enterprises like The Oberoi group, a complete and detailed plan is required to obtain the funding, resources, and company-wide support that can make the initiative of choosing and implementing a system successfully. Benefits must be defined, risks assessed, and cost quantified in three general areas: Processes: Though these systems have many technological components, business processes lie at its core. It can be seen as a more client-centric way of doing business, enabled by technology that consolidates and intelligently distributes pertinent information about clients, sales, marketing effectiveness, responsiveness, and market trends. Therefore, a company must analyze its business workflows and processes before choosing a technology platform; some will likely need re-engineering to better serve the overall goal of winning and satisfying clients. Moreover, planners need to determine the types of client information that are most relevant, and how best to employ them.4 People: For an initiative to be effective, an organization must convince its staff that the new technology and workflows will benefit employees as well as clients. Senior executives need to be strong and visible advocates who can clearly state and support the case for change. Collaboration, teamwork, and two-way communication should be encouraged across hierarchical boundaries, especially with respect to process improvement.5 Technology: In evaluating technology, key factors include alignment with the companys business process strategy and goals, including the ability to deliver the right data to the right employees and sufficient ease of adoption and use. Platform selection is best undertaken by a carefully chosen group of executives who understand the business processes to be automated as well as the software issues. Depending upon the size of the company and the breadth of data, choosing an application can take anywhere from a few weeks to a year or more. 4DestinationCRM.com (2002) 5TechTarget (2009) Strategy Checklist: Planning for CRM and Customer Service Success The three phases in which strategic consumer relations support the relationship between a business and its customers are to: Acquire: Strategic consumer relations can help a business acquire new customers through contact management, selling, and fulfillment.6 Enhance: web-enabled CRM combined with customer service tools offers customers service from a team of sales and service specialists, which offers customers the convenience of one-stop shopping.6 Retain: CRM software and databases enable a business to identify and reward its loyal customers and further develop its targeted marketing and relationship marketing initiatives. Over the last decade, too many organizations have assumed that their products or services were so superior that customers would automatically keep coming back for more. But in order to compete effectively in todays marketplace, organizations must change their strategy to become more customer focused, not product focused. Strategic consumer relation is the best way to integrate this customer-facing approach throughout an organization. 6 James A. OBrien George M. Marakas (2009). Enterprise Business Systems. Management Information Systems. McGraw-Hill/Irwin. Effectiveness of e-marketing An e-marketing strategy is needed to provide consistent direction for an organizations e-marketing activities that integrates with its other marketing activities and supports the overall objectives of the business. For many companies, the first forays into e-marketing or Internet marketing are not the result of a well-defined, integrated Internet strategy; rather, they are a response to competitors activities or customers demand. There is no evidence to suggest that the approach to developing and implementing a strategy should be significantly different for e-marketing. Established frameworks for corporate strategy development or strategic marketing planning should still be followed. These frameworks provided a logical sequence to follow which ensures inclusion of all key activities of strategy development. However, with e-marketing there is an even greater need for a highly responsive strategy process model where rapid reaction can occur to events in the marketplace. The use of Soviet-style 5 year planning does not seem appropriate; a preferable approach is an emergent e-marketing strategy process that is part of a continuous improvement. E-business or e-marketing strategy process models tend to share the following characteristics: Continuous internal and external environment scanning or analysis are required. Clear statement of vision and objectives is required. Strategy development can be broken down into formulation and selection. After strategy development, enactment of the strategy occurs as strategy implementation. Control is required to detect problems and adjust the strategy accordingly. They must be responsive to changes in the marketplace. There is four stage models for e-marketing strategy development: 1. Strategic analysis. Continuous scanning of the micro and macro-environment of an organization are required with particular emphasis on the changing needs of customers, actions and business models of competitor and opportunities afforded by new technologies. Techniques include resource analysis, demand analysis and competitor analysis, applications portfolio analysis, SWOT analysis and competitive environment analysis. 2. Strategic objectives. Organizations must have a clear vision on whether digital media will complement or replace other media and their capacity for change. Clear objectives must be defined and in particular goals for the online revenue contribution should be set. 3. Strategy definition. Strategy definition may be denoted by eight factors: Target market strategies. Positioning and differentiation strategies. Resourcing Internet marketing priorities significance to organization. CRM focus and financial control Market and product development strategies. Business and revenue models including product development and pricing strategies. Organizational restructuring required. Channel structure modifications. 4. Strategy implementation It includes devising and executing the tactics needed to achieve strategic objectives. This includes relaunching a web site, campaigns associated with promoting the site and monitoring the effectiveness of the site. The travel industry survives as one of the better performing sectors in e-commerce. With no fulfillment and no need for online payments, the hotel industry is well positioned to capture the full potential of ecommerce while avoiding many of its risks. Despite the burst of the Internet bubble, the promise of the Internet for hoteliers is still real: Online distribution can reduce costs, attract affluent customers and lessen dependency on more traditional and expensive distribution channels. The Oberoi group is providing effective e-marketing services to their customers. Conclusion: Through this assignment I have found that the main purpose of hospitality and tourism industry is to entertain a guest with goodwill. Oberoi hotel is using all the marketing strategies and has developed good customer relationships, which is the reason for their increasing and worldwide growth. Oberoi hotel is always offering a range of facilities and business services like as internet, fax machine. I have found that Oberoi Hotels Resorts are synonymous the world over for providing the right blend of service, luxury and quiet efficiency. Internationally recognized for all-round excellence and unparalleled levels of service, Oberoi Hotels Resorts have received innumerable awards and accolades. A distinctive feature of The Groups hotels is their highly motivated and well trained staff that provides the kind of attentive, personalized and warm service that is rare today. The Groups new luxury hotels have established a reputation for redefining the paradigm of luxury and excellence in s ervice amongst leisure hotels around the world. Recommendation: With the completion of this assignment I know much about how to run a business smoothly and what is required to become a good and successful business man and get good profit. One should be very much clear about what the needs of the customers are and how to satisfy them. Every businessman should give focus on the customer needs because this is first and foremost thing in business. If we make strategies before starting any business then we wont have to face many problems. Organizations should be arranging and delegating work for accomplishment of their goals. Relationship Marketing refers to a long-term and mutually beneficial arrangement where both the buyer and seller have an interest in providing a more satisfying exchange and is essential for any industry to reach high status. A key principle of relationship marketing is the retention of customers through varying means and practices to ensure repeated trade from preexisting customers by satisfying requirements above those of compe ting companies through a mutually beneficial relationship.

Hospitals and Long-Term Care Facilities Essay

Abstract Hospitals can be set up as nonprofit or for-profit facilities. The differences between the nonprofit and for profit hospitals will be discussed. Hospitals have experienced different trends in the last thirty years. This paper will identify at least three major trends that have occurred within the hospital sector. Three examples that describe and differentiate the roles of hospitals and nursing homes are providing long-term care. The conclusion of this paper will be a brief critiquing of the current state of long-term care policy in the United States. Hospitals and Long-Term Care Facilities The differences between nonprofit and for-profit hospitals: A characteristic as stated by Williams and Torrens (2008) of nonprofit hospitals is that these hospitals do not function under the realm of regular corporate law but under a special provision of the corporate law in each state. It is also noted that nonprofit hospitals also function under special federal and state tax provisions because of recognition of their community service function. Other characteristics of nonprofit hospitals are they do not have owners and their governing body is a community based board that has complete authority over operations. Nonprofit hospitals, in general, are not required to pay most of the taxes at federal, state and local levels. Under section 501C (3) of the federal tax code, the non-profits are exempt. Due to this exemption status donations made by individuals are tax deductible. Nonprofit entities are not only expected to care for the destitute and poor but they are also expected to provi de a variety of services to the community (Williams & Torrens, 2008). Now that the characteristics of the non-profit have been outlined the for-profit entities make-up will be discussed. For profit entities, unlike nonprofit ones, have owners. The owners are issued stocks and these stocks reflect the owner’s equity position. â€Å"For- profit  entities, including hospitals, may be publicly or privately held† (Williams & Torrens, 2008, p. 186). Stocks for entities for-profit that are publicly held are made available for anyone to purchase. Publicly held for-profit entities are plagued with various accountability and regulation rules that are supervised by the Securities and Exchange Commission at both federal and state level. Williams and Torrens (2008) state that privately held for-profit entities issue stock but the difference in public versus private issuing of stock is that the private for-profit stock is not available for purchase by the general public. For-profit hospitals, in the past, have been owned by the physicians who work in them but due to the astronomical costs of such expenditures as: building, maintaining and operating a hospital in today’s market the trend of physician owned for-profit hospitals is almost extinct. The majority of for-profit hospitals in the United States are part of a large multihospital chain. The multi chains of hospitals as stated by Williams & Torrens (2008) are publicly traded. For-profit hospitals do not serve only the community but they are also expected to operate at a profit so that the equity investors receive a return on their capital (Williams & Torrens, 2008). Three major trends that have occurred within the hospital sector. One of three major trends that have occurred within the hospital sector is the increase in specialty hospitals. The specialty hospitals focus on such areas as cancer and heart disease as well as profitable fields like orthopedic surgery. The specialty hospitals as stated by Williams & Torrens (2008) show an increase of being owned partially by the physicians who practice in them. Some would make the argument that the specialty hospitals provide the best care while others see these hospitals as entities that â€Å"siphon off insured and relatively healthier patients leaving the less profitable and more complicated cases to community general hospitals† (Williams & Torrens, 2008, p. 194). Concerns raised by the physicians’ ownership of the specialty hospitals include but not limited to are that the financial incentives will affect the treatment decisions (i.e. diagnostic services) and also that the physicians will treat the less complicated but yet more profitable health care cases and leave the biggest burden of caring for the less fortunate, financially challenged and uninsured individuals to the community and public hospitals (Williams & Torrens, 2008) Another trend that has occurred within the hospital sector  is in the field of technology. â€Å"Technology has shaped the physical and operational structures of hospitals, has affected the lives of patients and families, and has provided a delivery vehicle for physicians in clinical practice† (Williams & Torrens, 2008, p. 195). It is technological research that allows for the services hospitals provide for example anesthesia and antisepsis laid the ground work for surgical care and imaging technology has impacted effective intervention for individuals seeking care in a hospital atmosphere. Technology has affected a vast array of individuals: obstetric patients, those in need of pediatric care and terminally ill patients just to name a few. Advanced technology has led to development â€Å"increased specialization, clinical practices, expansion of specialized services, new medical and surgical specialties, and treatments for many diseases for which little curative or other care could be provided† (Williams & Torrens, 2008, p. 195). While continued advance technology leads toward continuous improved health care it also brings along with it problems, especially for the hospitals. The hospitals are immensely gratified by the increased technology and its application to improve overall general health but along with the benefits comes complications. Hospitals are expected to provide the most up to date technology but at the most effective pricing to please their customers, patients and physicians. This presents a major challenge to hospitals (Williams & Torrens, 2008) Academic medical centers are another trend that has occurred within the hospital sector. Academic medical centers are composed of medical schools and thei r primary teaching hospitals. The â€Å"academic medical centers provide tertiary, secondary, and primary care but have a principal focus on biomedical research, teaching of medical residents and medical students, and often an array of other professional training, research, and services activities† (Williams & Torrens, 2008, p. 196). Unlike other hospitals, the academic medical center does not have top priorities of financial efficiency and customer satisfaction. Great demands are placed on these facilities by physicians and researchers to provide the latest technology and staffing for the assurance of teaching and clinical investigation. According to Williams and Torrens (2008) the long-term strengths and successes of our health care systems depends largely on the success of the academic medical centers to achieve their mission. Three examples that describe and differentiate the roles of hospitals and nursing  homes in providing long term care. The nursing home facility is for patients who need extended care because they are very sick or unable to function without continued nursing and supportive services in a formal health care facility. These patients are sick and/or are in need of assistance but they are not ill enough that they require the intense treatment and care offered at a hospital. According to Will iams and Torrens (2008) about forty-seven percent of all nursing home facility care is paid for by Medicaid and residents and their families pay approximately one-third of the cost for the facility services. In recent years the length of time one stays at a nursing home has greatly decreased. Even with the decrease in stay there is still a fifty percent chance of an individual in his/her lifetime having to spend some time in a nursing facility. Both of these previous mentioned trends is reflective of the nursing facilities moving toward becoming more technologically sophisticated as well as being able to function as more of a short term temporary residence for patients in between the hospital and going home (Williams & Torrens, 2008). Hospitals are designed to take care of the more acute problems and emergencies. Hospitals provide a wide array of outpatient services. The outpatient services range from â€Å"rehabilitation to mental health counseling to outpatient surgery† (Williams & Torrens, 2008, p. 205). Unlike the nursing home facility the primary source of payment for hospital stay and services is Medicare and private insurance and very little payment comes from individuals. The current state of long-term care policy in the United States. Medicare provides financing for medical care for nearly all elderly Americans and others with certain disabilities but this does not hold true for long-term care. The majority of individuals needing long term must depend on family and friends and sometimes the community they live in. There is a lot of work to be done in the United States as it relates to the financing of long term care for every needy individual (Williams & Torrens, 2008). There is no clear and precise policy in the United States for long-term care but there are different provisions within Medicare and Medicaid that provide for long-term services for some (not all) individuals in need of it. While the financing of long-term care has been and continues to be a challenge for the United States there have been strives in the care coordination of long-term patients. The care coordination that has emerged through the years for long  term care patients appears to be relatively effective. â€Å"Quality is enhanced when information is communicated among all the professionals caring for a person, and efficiencies are achieved when duplication of services is avoided† (Williams & Torrens, 2008, p. 211). Case management, which is a process that encompasses the following: case identification, assessment, care planning, service arrangement, monitoring and reassessment enables one professional individual to work with the family to coordinate and obtain all of the services that the long term care patient may need. Case management has proven to have one of the most positive effects of improving long-term care (Williams & Torrens, 2008). References Williams, S. J., & Torrens, P. R. (Eds.). (2008). Introduction to health services: 2010 custom edition (7th ed.). New York: Cengage Delmar Learning.